![]() There is just one small catch, the short shelf-life of these prospects. These days, thanks in large part to the growth of inbound marketing practices, companies do a much better job of attracting clients. More Prospects and Clients Mean More Follow-Ups ![]() Still, we understand if we haven’t won you over with our little anecdote. This scenario nicely summarizes the argument for texting your clients. You are impressed at how quickly the dealership responded and one step closer to a decision on what car to buy. You reply yes, take a bite of your sandwich, and try not to consider whether your kids will fit in the back of a two-door convertible.Īre you annoyed you received a text message, instead of a call or email? Of course not. You receive a response almost immediately that asks if 10:30 am works. You think, “Wow, that’s quick, I just inquired before I left the office about the test drive offer.” The text asks when suits to come in. Upon closer inspection, you realize it’s from your local car dealership. ![]() You hear the familiar sound of your cellphone receiving a text and look down to see a message from a number you don’t recognize. You are on a bench in the sunshine, your lunch in front of you, on a much needed break from work.
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